Mela Purdie founded the Australian made brand in 1999 on a collection of 6 Matte Jersey styles to service the discerning traveller and built on the philosophy of ‘Clothes that Travel with you'.

Mela's core values of delivering classic, versatile pieces that transcend time and trend, form the basis of the modern woman's wardrobe. With a strong focus on technical fabrics, offering breathable, non-crush and easy-care versatility, Mela Purdie has an incredibly loyal and devoted customer who appreciates exceptional quality and craftsmanship. 

With a long-standing history in the Australian Fashion industry and the winner of four Australian Fashion of the Year awards. Mela Purdie supports local production and independent retailers across Australia, New Zealand and globally.

Created for the woman who knows who she is and is still deciding where she will go next, the Mela wardrobe can be worn, packed, washed, combined and worn again. 

Designed to skim, move and adapt with the wearer, the brand empowers women to feel quietly confident and entirely themselves. Departing in Comfort and Arriving in Style. 

Dedicated to timeless silhouettes that embody luxurious ease and celebrating new combinations that inspire individuality, the Mela Purdie journey continues by making the old new and the new familiar. 

2024 marked a deliberate turning point: the evolution of the Mela Purdie woman. 

Honouring the loyal customer who had shopped the label for years, while opening the door to the next generation of women discovering Mela Purdie for the first time. A broader style and price architecture lets the house serve both the loyal, comfort-driven customer and a more directional, fashion-forward one, without asking either to compromise. The next generation customer is not simply buying a garment because it is easy to wear and care for. She is buying freedom, readiness and momentum.

Mela Purdie’s signature fabrications are chosen for a life in motion. From Matte Jersey, Miracle Weave and Charmeuse, each combines comfort with practicality, while consistently upholding easy-care qualities. 

Designed to fold, pack and wear straight from the suitcase, Mela Purdie’s technical fabrics offer breathable, non-crush and easy-care versatility. Making travel dressing effortless and simple, these fabrics are made to move seamlessly between destinations, occasions and seasons. 

At the heart of the Mela Purdie brand, the collections encompass the promise that has carried on for over two decades: clothes that travel with you. Consisting of the in-store seasonal ranges that provide enduring wardrobe foundations, and the recently introduced online collection, which explores a more distinct and directional silhouette. 

The in-store ranges, available exclusively at Mela Purdie’s premium stockists, represents the foundations Mela has been developing since the beginning. Built around distinct silhouettes and trusted fabrications, the ranges are loved by generations of loyal Mela Purdie customers who return season after season. 

The online collections offers a more directional and expressive approach, introducing exclusive fabrics and statement shades in limited runs. Designed for the women who enjoys a sense of discovery through pieces that set the tone and are crafted for a life in motion.