Privacy policy

Mela Purdie Pty Ltd (ABN 43 068 434 882) Mela Purdie (“we”, “us”, “our”) is committed to protecting your privacy and complying with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth). This Privacy Policy explains what personal information we gather, how we use and disclose it, and how you can exercise your rights in relation to that information when you visit www.melapurdie.com (“Website” or “Site”) or otherwise deal with us. By using any of our services you confirm you have agreed to our Terms and Conditions and have read and understood this Privacy Policy.

What Information We Collect

For the purposes of this Policy, “personal information” means information or an opinion that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. We may collect:

Identifiers: we may collect your name, postal address, e-mail address, telephone number, social-media handle
Financial information: credit or debit card details (only the last four digits and expiry date are retained), bank-account information and transaction records.
Commercial information: items purchased, wish-lists, gift records, search criteria and shopping history.
Information about your equipment: hardware model, operating-system type, browser type and other device identifiers.
Internet or network activity: IP address, referring and exit URLs, log-in dates and times, page-request data and other log information.
Personal location information: approximate geolocation derived from your IP address or device settings.
Inferences: preferences or interests derived from the information above.

How we collect the information

Directly from you when you create an account, make a purchase, subscribe to our newsletter, enter a promotion, contact Customer Care or otherwise interact with us.
Automatically through log data and cookies when you browse or use the Site. Our servers automatically record your page requests, IP address, browser details, operating system, the time and date of your visit and similar technical information.
From third parties such as social-media and video-sharing platforms (Instagram, Facebook, Pinterest, YouTube) if you follow or engage with our accounts, and from service providers who assist us with payments, delivery, marketing, analytics and security.

If you provide us with personal information about someone else you must ensure you are entitled to disclose that information and that the individual is aware of this Policy.

Use of Information

We collect, hold, use and disclose personal information in Australia for the following purposes:

Managing your orders: receiving, processing, confirming, dispatching and tracking purchases; handling returns, exchanges and warranties; and verifying payments.
Communicating with you: providing order updates, answering enquiries, sending operational messages about changes to our Site or services, and delivering live-chat assistance.
Marketing (with your consent): sending newsletters, product and stock alerts, special offers and other promotional material; displaying targeted advertising on our Site and on third-party platforms. You may withdraw consent at any time (see “Your Choice” below).
Analytics and site improvement: understanding how visitors use our Site, conducting data analysis and research, measuring the effectiveness of advertising and optimising content and functionality.
Security and fraud prevention: detecting and preventing unauthorised, fraudulent or malicious activity and protecting the rights, property and safety of you, other users and Mela Purdie.
Legal and regulatory compliance: keeping records required by taxation, anti-money-laundering and other laws; responding to lawful requests by courts or government authorities; and enforcing our terms and conditions.

We do not sell your personal information. We may share it with trusted third parties that help us provide our services (for example payment processors, cloud-hosting providers, couriers, marketing and analytics partners, IT support). Some of these partners are located outside Australia (including, but not limited to, the United States, Canada, New Zealand, the United Kingdom and the European Economic Area). By providing personal information you consent to us disclosing it overseas on the understanding that, while we take reasonable steps to safeguard it, overseas recipients may not be subject to Australian privacy laws.

Cookies

This Website uses cookies, web beacons and similar technologies to recognise you as a unique visitor and to provide essential features of our online store.

What cookies we use and why

Required cookies authenticate you, keep your shopping basket active and protect user data from unauthorised access.
Performance cookies record certain activity and device details to diagnose server or software errors and improve reliability.
Analytics cookies (for example, Google Analytics) tell us how many users visit the Site, how they move around and how they engage with different functions so we can improve usability.
Marketing cookies help us deliver advertising that is more relevant to your interests, both on our Site and on platforms such as Meta and Google Ads.

You can control cookies through your browser settings. If you disable required cookies, some parts of the Site may not function properly. Clearing cookies and choosing “opt out” when the banner re-appears will revoke consent for analytics and marketing cookies.

Newsletter

You will receive marketing communications only if you have opted in. You can unsubscribe at any time by using the link at the bottom of every e-mail or by contacting Client Services at info@melapurdie.com. Please allow up to 48 hours for your preference to take effect. In-stock notifications are managed separately and must be cancelled individually.

Online Security

We employ a variety of technical and organisational measures to safeguard your personal information. All contact information is stored in secure cloud databases managed by trusted third parties and accessible only to employees with appropriate permissions. We do not store full credit-card numbers; Shopify Payments retains only the last four digits and expiry date for identification purposes. If a card is used without the holder’s authorisation, the holder must notify their card provider in accordance with the provider’s rules.

How We Store and Protect Your Personal Information

We make all reasonable efforts to store your information securely, protect it from misuse, interference and loss, and guard it against unauthorised access, modification or disclosure. We retain personal information only for as long as it is needed to:

fulfil the purposes described in this Policy;
meet legal or regulatory requirements;
protect our legitimate business interests (for example preventing fraud, complying with financial record-keeping rules, resolving disputes or enforcing our terms).

If you request deletion of your account, contact us at info@melapurdie.com. We will process your request within 48 hours, though data may persist in back-ups for a reasonable period.

Your Choice with Respect to Your Personal Information

Access and correction: write to info@melapurdie.com to request access to or correction of your personal information.
Deletion: request account or data deletion (subject to legal retention obligations) by contacting us.
Marketing opt-out: unsubscribe via the link in our e-mails or e-mail Client Services; in-stock alerts must be cancelled separately.

Contacting Us

E-mail: info@melapurdie.com

All requests for access, correction or deletion and any complaints must be in writing to the address above.

Third-Party Websites

Our Website may contain links to other sites for your convenience or information. We are not responsible for the privacy practices of those sites and recommend that you review their privacy policies before providing personal information.

Changes to this Privacy Policy

We may change this Policy from time to time. When we do, we will post the updated version on our Website and indicate the date it takes effect. If changes materially affect your rights, we will place a prominent notice on the Site and, where required by law, seek your consent. Continued use of the Website after a change constitutes acceptance of the revised Policy.

Privacy Act Compliance

Mela Purdie actively seeks to comply with Australian privacy laws and ensures that this Policy meets all legal requirements. We may use cloud storage and IT servers located offshore. By providing personal information you consent to those offshore disclosures and, where permitted by law, acknowledge that we are not required to ensure those overseas recipients comply with Australian privacy laws.

By using our Website or any of our services you confirm that you have read, understood and agreed to be bound by this Privacy Policy (as amended from time to time).