Since 2001, the brand's vision has been to simplify women's wardrobes for the way we live today. Our mission is still the art of confidence in comfort.
Continuing to develop upon a heritage foundation of wearable basics, Mela creates clothes that are the canvas to a woman's individuality. Evolving inspiration of flexible design and sensual fabrications continues to offer women today a framework to dressing that empowers a sense of ease.
Mela Purdie has a strong commitment to manufacturing in Australia and supporting local producers. Based in Sydney and privately owned, the brand continues to support independent retailers with dedication and integrity.