Article: Concept and Inspiration
Concept and Inspiration
CONCEPT AND INSPIRATION
This season marks an evolution of the Mela Purdie brand. The shoppable exclusive LIMITED EDITION collection is inspired by strong silhouettes, combining versatility with timeless styles.
Every collection begins with an idea. Mela and her design team drew inspiration from the sophisticated urban traveller and the ever-changing environments that every woman needs to navigate- whether in their hometown, or global destinations.
The result? A collection that embodies fluidity, adaptability, and timeless elegance. From oversize billow sleeve shirts to must-have layering separates, each piece is designed to be effortlessly styled across seasons.